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GREENSBORO -- North Carolina has long been considered the birthplace of aviation. Now the Piedmont Triad has the spotlight in the July edition of U.S. Airways magazine.

The magazine has the potential to reach millions. For the entire month of July, travelers flying on US Airways can check out the 14-page spread.

"It's just a really great way of showcasing what we have and it will help us lure more companies like those that we have right now to our airport," said executive director of PTI Airport Kevin Baker.

The spread highlights aviation education programs, current manufacturers and job opportunities. The Piedmont has attracted many companies already like TIMCO and Cessna. The industry continued to grow when FedEx claimed Greensboro as their mid-Atlantic air hub. Since the Honda aircraft company started building its headquarters in Greensboro, it has provided positive publicity for the Piedmont as an ideal place to design and manufacture the personal jetcraft.

"It's terrific that a number of companies are now wanting to come locate here and we think that we're a real player in the aerospace industry," Baker said.

The Greensboro Economic Development Alliance just came back from their trip to the International Airshow where companies from all over the world came together to network and find new business.

"The positive part about the placement was that the article will be in the magazine for the entire month of July, which means we caught all of the traffic going over to the international air show as well as it going to the Olympics," said president of Greensboro Economic Development Alliance Dan Lynch.

Officials said with their presence at the air show, combined with the exposure in the magazine, the Piedmont has a bright future in the sky.